Ad auction design and user experience
Zoe͏̈ Abrams and Michael Schwarz
| Year of publication: |
2007
|
|---|---|
| Authors: | Abrams, Zoë ; Schwarz, Michael |
| Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 529-534
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Dienstleistungsqualität | Service quality | Opportunitätskosten | Opportunity cost | Mediennutzung | Media usage | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003649704