Ad gist : ad communication in a single eye fixation
Rik Pieters; Michel Wedel
| Year of publication: |
2012
|
|---|---|
| Authors: | Pieters, Rik ; Wedel, Michel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 59-73
|
| Subject: | advertising | gist | clutter | typicality | eye fixation | Bayesian models | mixed-outcome models | Werbung | Advertising | Bayes-Statistik | Bayesian inference | Theorie | Theory | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511628