Ad Gist: Ad Communication in a Single Eye Fixation
Year of publication: |
2012
|
---|---|
Authors: | Pieters, Rik ; Wedel, Michel |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 1, p. 59-73
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | gist | clutter | typicality | eye fixation | Bayesian models | mixed-outcome models |
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