Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions
| Year of publication: |
1995
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|---|---|
| Authors: | Homer, Pamela M. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 24.1995, 4, p. 1-12
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