Adapted customer relationship management implementation framework : facilitating value creation in nursing homes
Stephen R. Gulliver, Uday B. Joshi and Vaughan Michell
| Year of publication: |
2013
|
|---|---|
| Authors: | Gulliver, Stephen R. ; Joshi, Uday B. ; Michell, Vaughan |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 9, p. 991-1003
|
| Subject: | CRM | implementation | framework | nursing home | value-characteristics | Beziehungsmarketing | Relationship marketing | Pflegeheim | Nursing home | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Einführung | Implementation | Häusliche Pflege | Domestic care | Pflegeberufe | Nursing profession |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793767