Adapting communication satisfaction and relationship scales to a third-world country
Tanya le Roux
| Year of publication: |
2008
|
|---|---|
| Authors: | Le Roux, Tanya |
| Published in: |
Public relations metrics : research and evaluation. - New York [u.a.] : Routledge, ISBN 0-8058-6273-0. - 2008, p. 264-281
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753882