Adapting sense of presence to product uncertainties in crafting augmented reality enhanced experiences
Hua Fan, Yimeng Xu, Diandian Xiang, Mengqi Ge
| Year of publication: |
2025
|
|---|---|
| Authors: | Fan, Hua ; Xu, Yimeng ; Xiang, Diandian ; Ge, Mengqi |
| Subject: | Augmented reality mobile apps | Customer experience | Product uncertainty | Sense of presence | Situated cognition theory | Virtuelle Realität | Virtual reality | Kognition | Cognition | Risiko | Risk | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375436