Adapting the Uppsala model to a modern world : macro-context and microfoundations
Year of publication: |
December 2017
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Authors: | Coviello, Nicole ; Kano, Liena ; Liesch, Peter Wayne |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 48.2017, 9, p. 1151-1164
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Subject: | internationalization | entrepreneurial | digital | microfoundations | Uppsala model | Globalisierung | Globalization | Mikrofundierung | Microfoundations | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Theorie | Theory |
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