Adaptive aspirations and contributions to a public good: Generic advertising as a response to decline
| Year of publication: |
2003
|
|---|---|
| Authors: | Krishnamurthy, Sandeep ; Bottom, William P. ; Rao, Ambar G. |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 92.2003, 1-2, p. 22-33
|
| Publisher: |
Elsevier |