Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Caroline Kalil Reimann, Fernando Manuel Pereira de Oliveira Carvalho and Marcelo Pereira Duarte
| Year of publication: |
2022
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|---|---|
| Authors: | Reimann, Caroline Kalil ; Carvalho, Fernando Manuel Pereira de Oliveira ; Duarte, Marcelo Pereira |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 12, p. 2533-2543
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| Subject: | Adaptive marketing capabilities | Competitive intensity | International performance | Market orientation | Marketing capabilities | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Marketing | Wettbewerbsvorteil | Competitive advantage | Internationaler Markteintritt | International market entry | Wettbewerb | Competition | Internationales Marketing | International marketing | China | Dynamische Kompetenzen | Dynamic capabilities | Ressourcenorientierter Ansatz | Resource-based view | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2021-0391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455429