Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity

Caroline Kalil Reimann, Fernando Manuel Pereira de Oliveira Carvalho and Marcelo Pereira Duarte

Year of publication:	2022
Authors:	Reimann, Caroline Kalil ; Carvalho, Fernando Manuel Pereira de Oliveira ; Duarte, Marcelo Pereira
Subject:	Adaptive marketing capabilities \| Competitive intensity \| International performance \| Market orientation \| Marketing capabilities \| Marketingmanagement \| Marketing management \| Unternehmenserfolg \| Firm performance \| Marketing \| Wettbewerbsvorteil \| Competitive advantage \| Internationaler Markteintritt \| International market entry \| Wettbewerb \| Competition \| Internationales Marketing \| International marketing \| China \| Dynamische Kompetenzen \| Dynamic capabilities \| Ressourcenorientierter Ansatz \| Resource-based view \| Internationaler Wettbewerb \| International competition

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-08-2021-0391 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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