Adaptive marketing : leveraging real-time data to become a more competitive and successful company

Norm Johnston

Foreword -- Acknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass

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Year of publication:	2015 ; 1. ed.
Authors:	Johnston, Norm
Publisher:	New York, NY [u.a.] : Palgrave Macmillan
Subject:	Online-Marketing \| Internet marketing \| Datenverarbeitung \| Data processing
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov]

Extent:	XII, 225 S. graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	ForewordAcknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass.
ISBN:	978-1-137-46292-3
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011373422