Added values of social CRM : the examination of customer perspective
Amila Pilav-Velic, Anes Hrnjic, Ljubica Milanovic Glavan, Azra Hanic
| Year of publication: |
May 2015
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|---|---|
| Authors: | Pilav-Velic, Amila ; Hrnjic, Anes ; Milanović Glavan, Ljubica ; Hanic, Azra |
| Published in: |
Economic review : journal of economics and business. - Tuzla, ISSN 1512-8962, ZDB-ID 2843311-7. - Vol. 13.2015, 1, p. 59-72
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| Subject: | social CRM (SCRM) | social media (SM) | two-way interaction | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432669