Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
José Ignacio Castillo-Manzano, Mercedes Castro-Nuño and Rafael Pozo-Barajas
| Year of publication: |
2022
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|---|---|
| Authors: | Castillo-Manzano, José Ignacio ; Castro Nuño, Mercedes ; Pozo-Barajas, Rafael |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 1, p. 361-381
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| Subject: | Cruiser satisfaction | E-WOM | Hospitality industry | Online customer reviews | Repeat tourists | Tourist loyalty | Kreuzfahrt | Cruise | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Gastgewerbe | Urlaubsverhalten | Holiday behaviour | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2021-0642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798196