Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
| Year of publication: |
2012
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|---|---|
| Authors: | Avery, Jill ; Steenburgh, Thomas J ; Deighton, John ; Caravella, Mary |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 3, p. 96-112
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