Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Drew Franklin, Roger Marshall
| Year of publication: |
2019
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|---|---|
| Authors: | Franklin, Drew ; Marshall, Roger |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 77.2019, p. 170-181
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| Subject: | Trust | Co-creation | Integrity | Business-to-Business | Relationship Marketing | Business experience | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004238