Adding consumer behavior insights to category management: Improving item placement decisions
| Year of publication: |
2006
|
|---|---|
| Authors: | Desrochers, Debra M. ; Nelson, Paul |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 4, p. 357-366
|