Adding Regret to Fear Appeals: When the Going Gets Difficult, Regret Gets Action
| Year of publication: |
2019
|
|---|---|
| Authors: | Passyn, Kirsten |
| Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - 2019 (24.07.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/joca.12254 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012094060