Adding Value to Customers and Developing Brands through Electronic Newsletters
Year of publication: |
2013
|
---|---|
Authors: | ZBUCHEA, Alexandra ; MOCANU, Rareº |
Published in: |
Economia. Seria Management. - Facultatea de Management. - Vol. 16.2013, 2, p. 297-315
|
Publisher: |
Facultatea de Management |
Subject: | e-newsletter | branding | publishing industry | Romania |
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