Additive Decomposition of Perceptions Data Via Conjoint Analysis.
| Year of publication: |
1978
|
|---|---|
| Authors: | Green, Paul E ; DeSarbo, Wayne S |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 5.1978, 1, p. 58-65
|
| Publisher: |
University of Chicago Press |