Additive omnichannel atmospheric cues : the mediating effects of cognitive and affective responses on purchase intention
Chris Lazaris, Adam Vrechopoulos, Panagiotis Sarantopoulos, Georgios Doukidis
| Year of publication: |
2022
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|---|---|
| Authors: | Lazaris, Chris ; Vrechopoulos, Adam ; Sarantopoulos, Panagiotis ; Doukidis, Georgios I. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-14
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| Subject: | Omnichannel retailing | PAD | Purchase intention | S-O-R framework | Store atmosphere | Store environment quality | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Emotion | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Kognition | Cognition | Dienstleistungsqualität | Service quality | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102731 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209454