Addressing AACSB global and technology requirements : exploratory assessment of a marketing management assignment
Scott Greene; Yongchuan (Kevin) Bao
| Year of publication: |
2009
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|---|---|
| Authors: | Greene, Scott ; Bao, Yongchuan |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 20.2009, 4, p. 272-292
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| Subject: | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Internationales Marketing | International marketing | Informationsverhalten | Information behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003932692