Addressing financial inclusion challenges in rural areas from the financial services marketing employee emotional labor dimension : evidence from Nigeria
Benedict Ogbemudia Imhanrenialena, Ozioma Happiness Obi-Anike, Chikodili Nkiruka Okafor, Ruby Nneka Ike, Chinedu Obiora-Okafo
| Year of publication: |
2022
|
|---|---|
| Authors: | Imhanrenialena, Benedict Ogbemudia ; Obi-Anike, Ozioma Happiness ; Okafor, Chikodili Nkiru ; Ike, Ruby Nneka ; Obiora-Okafo, Chinedu |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 27.2022, 2, p. 136-146
|
| Subject: | Emotional labor | Financial services sales performance | Job satisfaction | Rural area | Arbeitszufriedenheit | Finanzdienstleistung | Financial services | Emotion | Nigeria | Ländlicher Raum | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-021-00107-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270407