Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Sylvie Lacoste, Fouad Ben Abdelaziz and Meriem Youssef
| Year of publication: |
2023
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|---|---|
| Authors: | Lacoste, Sylvie ; Ben Abdelaziz, Fouad ; Youssef, Meriem |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 1, p. 188-207
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| Subject: | Relationship marketing | Small firms | Sourcing | Suppliers | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | KMU | SME | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2021-0228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539057