Addressing the Advertising of Controversial Products in China: An Empirical Approach
| Year of publication: |
2009
|
|---|---|
| Authors: | Fam, Kim-Shyan ; Waller, David ; Yang, Zhilin |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 88.2009, 1, p. 43-58
|
| Publisher: |
Springer |
| Subject: | advertising | alcohol | China | condoms | controversial products |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10004999687