Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Giana M. Eckhardt; Nikhilesh Dholakia
| Year of publication: |
2013
|
|---|---|
| Authors: | Eckhardt, Giana M. ; Dholakia, Nikhilesh |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 1, p. 4-11
|
| Subject: | Research | Consumer behaviour | Marketing | Konsumentenverhalten | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204014