Addressing the what and how of online services : positioning supporting-services functionality and service quality for business-to-consumer success
Ronald T. Cenfetelli; Izak Benbasat; Sameh Al-Natour
| Year of publication: |
2008
|
|---|---|
| Authors: | Cenfetelli, Ronald T. ; Benbasat, Izak ; Al-Natour, Sameh |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 19.2008, 2, p. 161-181
|
| Subject: | Electronic Commerce | E-commerce | Telekommunikationsdienst | Telecommunications services | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736484