Adherence to customer loyalty programmes and changes in buyer behaviour
Jesús Collado Agudo, Angel Herrero Crespo and Ignacio Rodríguez del Bosque
| Year of publication: |
2012
|
|---|---|
| Authors: | Collado Agudo, Jesús ; Herrero Crespo, Angel ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 8, p. 1323-1341
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553145