Adherence to customer loyalty programmes and changes in buyer behaviour
| Year of publication: |
2012
|
|---|---|
| Authors: | Collado Agudo, Jess ; Herrero Crespo, Angel ; Rodrguez del Bosque, Ignacio |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 32.2012, 8 (1.6.), p. 1323-1342
|