Adolescent evaluations of brand extensions : the influence of reference group
Xin Liu and Jing Hu
| Year of publication: |
2012
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|---|---|
| Authors: | Liu, Xin ; Hu, Jing |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 2, p. 98-106
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| Subject: | Markentransfer | Brand extension | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504546