Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Monica D. Hernandez and Sindy Chapa
| Year of publication: |
2010
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|---|---|
| Authors: | Hernandez, Monica D. ; Chapa, Sindy |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 1/2, p. 59-68
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| Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Online-Marketing | Internet marketing | Computerspiel | Video game | Convenience Food | Convenience food | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952928