Adopters and non-adopters of internet banking : a segmentation study
Athanasios G. Patsiotis; Tim Hughes; Don J. Webber
| Year of publication: |
2012
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|---|---|
| Authors: | Patsiotis, Athanasios G. ; Hughes, Tim ; Webber, Don J. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 1, p. 20-42
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| Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Key-Account-Management | Key account management | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009510583