Adopting the Brisoux-Larouche Model of Brand Categorization to Correlate Brand Social Responsibility in National and In-house Coffee Shops
Year of publication: |
2011-01-08
|
---|---|
Authors: | Wencel, Fred E ; Tang, Liang ; Bosselman, Robert |
Publisher: |
UMass Amherst |
Subject: | Corporate Social Responsibility | Fair Trade | Coffee | Brand Categorization | Consumer Behavior |
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