Adoption of a service innovation in the business market: An empirical test of supply-side variables
| Year of publication: |
1998
|
|---|---|
| Authors: | Frambach, Ruud T. ; Barkema, Harry G. ; Nooteboom, Bart ; Wedel, Michel |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 41.1998, 2, p. 161-174
|
| Publisher: |
Elsevier |