Adoption of a Service Innovation in the Business Market: An Empirical Test of Supply-Side Variables
| Year of publication: |
1998
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|---|---|
| Authors: | Frambach, Ruud T. ; Barkema, Harry G. ; Nooteboom, Bart ; Wedel, Michel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 41.1998, 2, p. 161
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