Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Xiaojun Fan, Zeli Chai, Nianqi Deng, Xuebing Dong
| Year of publication: |
2020
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|---|---|
| Authors: | Fan, Xiaojun ; Chai, Zeli ; Deng, Nianqi ; Dong, Xuebing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-10
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| Subject: | Augmented reality | Cognitive fluency | Cognitive load | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171905