Adoption of CRM technology in multichannel environment: a review (2006-2010)
| Year of publication: |
2012
|
|---|---|
| Authors: | Awasthi, Preety ; Sangle, Purnima S. |
| Published in: |
Business process management journal. - Bradford : Emerald, ISSN 1463-7154, ZDB-ID 13799617. - Vol. 18.2012, 3 (1.6.), p. 445-472
|