Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs : a fsQCA exploration
Vibhas Amawate
| Year of publication: |
2024
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|---|---|
| Authors: | Amawate, Vibhas |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 3, p. 617-632
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| Subject: | Cause-related B2B marketing Programs | Digital B2B Platforms | Digital Platforms | FsQCA, Non-Profit Organisation | TOE framework | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Nonprofit-Organisation | Nonprofit organization | Digitalisierung | Digitization | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Social Web | Social web | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2022-0429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015079997