Adoption of halal cosmetics : extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)
Muhammad Yaseen Bhutto, Myriam Ertz, Yasir Ali Soomro, Mussadiq Ali Ali Khan and Waheed Ali
| Year of publication: |
2023
|
|---|---|
| Authors: | Bhutto, Muhammad Yaseen ; Ertz, Myriam ; Soomro, Yasir Ali ; Khan, Mussadiq Ali Ali ; Ali, Waheed |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 6, p. 1488-1505
|
| Subject: | Halal cosmetics | Halal literacy | Islam | Pakistan | Theory of planned behavior | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Kosmetik | Cosmetics | Analphabetismus | Illiteracy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-09-2021-0295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314635