Adoption of innovative technologies : do technology perceptions influence product choice behavior?
Christian M. Messerschmidt
| Year of publication: |
2014
|
|---|---|
| Authors: | Messerschmidt, Christian M. |
| Publisher: |
Hamburg : Kovač |
| Subject: | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Produktinnovation | Adoption <Marketing> |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XIII, 230 S. graph. Darst. 210 mm x 148 mm, 314 g |
|---|---|
| Series: | Schriftenreihe electronic commerce, marketing & finance. - Hamburg : Verlag Dr. Kovač, ISSN 2193-7036, ZDB-ID 2661191-0. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt am Main, Univ., Diss., 2013 |
| Notes: | Besteht aus einer Synopsis und Sonderdrucken aus verschiedenen Publikationen |
| ISBN: | 978-3-8300-7578-3 ; 3-8300-7578-2 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222748