Adoption of M-commerce : examining factors affecting intention and behaviour of Indian consumers
Yogesh k. Dwivedi, Kuttimani Tamilmani and Michael D. Williams; Banita Lal
| Year of publication: |
2014
|
|---|---|
| Authors: | Dwivedi, Yogesh K. ; Tamilmani, Kuttimani ; Williams, Michael D. ; Lal, Banita |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 8.2014, 3, p. 345-360
|
| Subject: | adoption | consumer | mobile commerce | perceived enjoyment | Mumbai | India | Indien | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401587