Adoption of mass-customized newspapers : an augmented technology acceptance perspective
Johannes Putzke, Detlef Schoder, and Kai Fischbach
| Year of publication: |
2010
|
|---|---|
| Authors: | Putzke, Johannes ; Schoder, Detlef ; Fischbach, Kai |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 23.2010, 3, p. 143-164
|
| Subject: | Zeitung | Newspaper | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Geschlecht | Gender | Deutschland | Germany | 2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008823258