Adoption of mobile banking at the bottom of the pyramid : an emerging market perspective
Sonal Purohit and Rakhi Arora
| Year of publication: |
2023
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|---|---|
| Authors: | Purohit, Sonal ; Arora, Rakhi |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 1, p. 200-222
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| Subject: | Emerging market | Structural equation modeling (SEM) | Technology acceptance model (TAM) | Bottom of the pyramid (BoP) | Mobile banking | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Geschäftsmodell | Business model | Mobilkommunikation | Mobile communications | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-07-2020-0821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333444