Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
| Year of publication: |
2007
|
|---|---|
| Authors: | Herzenstein, Michal ; Posavac, Steven S. ; Brakus, J.Josko |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 2, p. 251-260
|