Adoption of new banking models from a consumer perspective : the case of Iran
Year of publication: |
2024
|
---|---|
Authors: | Salmasi, Soroush Dehghan ; Sedighi, Mohammadbashir ; Sharif, Hossein ; Shah, Mahmood |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 7, p. 1946-1977
|
Subject: | Behavioral intention | Culture | Digital-only banking | Perceived risk | Trust | UTAUT | Iran | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Banking | Electronic banking | Verbrauchereinstellung | Consumer attitudes | Bank |
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