Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Chryssoula Chatzigeorgiou, Evangelos Christou
| Year of publication: |
2020
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|---|---|
| Authors: | Chatzigeorgiou, Chryssoula ; Christou, Evangelos |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 6.2020, 1, p. 25-32
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| Subject: | Adoption of technological innovations | social media | distribution channels | consumer attitudes | tourism marketing | Social Web | Social web | Vertriebsweg | Distribution channel | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.3603355 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159071