Adoption of ubiquitous Customer Relationship Management (uCRM) in enterprise : leadership support and technological competence as moderators
Sheshadri Chatterjee, Soumya Ghosh, and Ranjan Chaudhuri
| Year of publication: |
2020
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| Authors: | Chatterjee, Sheshadri ; Ghosh, Soumya ; Chaudhuri, Ranjan |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 2, p. 75-92
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| Subject: | Adoption | leadership support | technological competence | ubiquitous CRM | Beziehungsmarketing | Relationship marketing | Kompetenz | Competence | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsakzeptanz | Innovation adoption | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1664870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258648