Adoption vs acceptance of e-commerce : two different decisions
Year of publication: |
2009
|
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Authors: | Herndandez, Blanca ; Jimenez, Julio ; Martín, M. José |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 9/10, p. 1232-1245
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Subject: | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Entscheidung | Decision |
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