Adoptions- und Risikoverhalten von Konsumenten im Internet
Daniela Engel
| Year of publication: |
2008
|
|---|---|
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Internet | Risiko | Risk | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Empirische Methode | Empirical method | Verbraucherverhalten | Risikobewusstsein |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 190 S. graph. Darst. 21 cm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Potsdam, Univ., Diss., 2008 |
| Notes: | Erscheint: August 2008 |
| ISBN: | 978-3-631-58336-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744344