Ads that don't overstep : how to make sure you don't take personalization too far
by Leslie K. John, Tami Kim, and Kate Barasz
| Year of publication: |
January-February 2018
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|---|---|
| Authors: | John, Leslie K. ; Kim, Tami ; Barasz, Kate |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 1, p. 62-69
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| Subject: | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011795163