Advance sales of services : using direct versus indirect channels
Pavan Rao Chennamaneni, Ramarao Desiraju, and Anand Krishnamoorthy
| Year of publication: |
May 2017
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|---|---|
| Authors: | Chennamaneni, Pavan Rao ; Desiraju, Ramarao ; Krishnamoorthy, Anand |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 20.2017, 2, p. 135-151
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| Subject: | service intermediary | distribution channels | service pricing | advance selling | double marginalization | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Verkauf | Selling | Preisdifferenzierung | Price discrimination | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670516673159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011684840